Incogni advertises broader outreach; Data Broker Remover uses a narrower proof model.
Incogni advertises broader automated coverage; Data Broker Remover counts direct workflows explicitly and sends a receipt per request.
Vendor facts last checkedVendor-described facts, not effectiveness proof.
Our rows describe our own published offer; vendor prices and features can change.
Data Broker Remover and Incogni Standard, side by side
| Dimension | Data Broker Remover | Incogni Standard |
|---|---|---|
| Individual annual price | $30 per year, billed annually | $86.29 first year, then $95.88 annually; tax may apply |
| Recurring service | Eligible verified broker workflows four times a year, when eligible | Recurring scans and fresh removal waves |
| Proof and reporting | A timestamped Submission Receipt for every request, tied to that one workflow; broker confirmation is tracked separately, never assumed | A dashboard and regular privacy reports |
| Match method | Every request goes to a broker already on the published, maintained roster with a direct workflow — never a guess at whether an unlisted broker holds your data | For brokers outside its public list, predicts a likely match rather than confirming one first |
| Stated scope | 190 catalog organizations; workflow availability requires verification; availability varies by state | 420+ data broker sites on Standard |
Individual annual price
- Data Broker Remover
- $30 per year, billed annually
- Incogni Standard
- $86.29 first year, then $95.88 annually; tax may apply
Recurring service
- Data Broker Remover
- Eligible verified broker workflows four times a year, when eligible
- Incogni Standard
- Recurring scans and fresh removal waves
Proof and reporting
- Data Broker Remover
- A timestamped Submission Receipt for every request, tied to that one workflow; broker confirmation is tracked separately, never assumed
- Incogni Standard
- A dashboard and regular privacy reports
Match method
- Data Broker Remover
- Every request goes to a broker already on the published, maintained roster with a direct workflow — never a guess at whether an unlisted broker holds your data
- Incogni Standard
- For brokers outside its public list, predicts a likely match rather than confirming one first
Stated scope
- Data Broker Remover
- 190 catalog organizations; workflow availability requires verification; availability varies by state
- Incogni Standard
- 420+ data broker sites on Standard
What the plan never asks for
- No Social Security number or government ID, for any workflow — those fields are barred outright, even for a broker form that asks.
- Self-serve data export, any time, from the account's Data & privacy page.
- Self-serve account deletion, separate from cancelling the plan — no support conversation required.
Which fit sounds more like you?
Choose Incogni Standard if…
Choose Incogni if you need broader automated outreach or international scale.
Consider Data Broker Remover if…
you want a lower-cost U.S. service that contacts every broker four times a year, with request-level receipts.
A broader request list isn’t automatically better — compare the match method and evidence.
Sources and comparison limits
Prices and features change; vendor pages show what’s advertised, not effectiveness. Data Broker Remover does not claim to remove more data or work better without a current like-for-like test.
Return to all options